My Design Practice is focused on Digital Experiences, and sometimes includes overall Brand Experience

Lead UX & UI Designer, Researcher & Interim PO.
Live Aircraft Trouble-shooting data for the first time in the Private Aviation Industry, at Bombardier.
Mercuriades Award for Innovation

Principal UX & UI Designer (Consulting)
Improving LOVB’s bare-bones shopify site in order to launch their pro league collections with Adidas, as well as new lifestyle merch in time to get audiences ready for First Serve.

Principal UX & UI Designer, Strategic Requirements Architect (Consulting)
Led design initiatives to create a saleable product for OOH marketers to see data related to sensors on their assets and thus enable them to understand campaign performance.

Principal UX Designer, UX Strategy
Re-designed a legacy platform for AJW to manage inventory and aircraft parts’ Maintenance and Repair, as well as streamlining shop floor Operations. This product enabled the factory floor to go paperless in all divisions except shipping.

Designer, Product Owner & Manager - Studio7o4
Kick-started a transformation out of legacy into a user friendly, marketable business for a Chriorpactors’ patient case management software (EMR).

Dive into Strategy

Creative Direction & Website Design for Vibe Ten Studio

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Creative Direction, UI & UX (Consulting)
Brand refresh and web design to shift Vibe Ten yoga studio’s target audience positioning.

For Fun

A collection of other Designs, Art, and Articles done outside of work.

My Art
My Musings
My Vibe