Increasing LOVB Pro Merch

Sales with a Shopify Revamp

Consulting in under the Creative Director at League One Volleyball, I re-designed their Shopify website to account for the launch of the League, as they had targets to hit for merch sold for all their Pro teams.

The Ask

Get League One Volleyball’s Shopify site ready for the season launch, which also coincided with a collaboration launch with Adidas.

Overview

  • With the launch of the first league tournament, LOVB needed a shopify site that would be able to handle the movement of merch they required, and they also wanted it to better reflect their brand vision.

  • Consulting in for LOVB under the Creative Director, Julia Neiva, I was working hand in hand with Design Packs, consulting in for the execution of the vision from Figma into Shopify. After the vision was established, we worked together to understand what we could do for a 1st version on Shopify, as the deadline was too tight for full custom, and full custom also did not suit the clients’ needs as well.

  • Figma, Shopify templates

Getting Started

I had been consulting in for LOVB supporting their Pro Marketing team on the design side, so I already had a good understanding of the brand.

My task for this webiste re-design was to translate the vision the Creative Director into UI elements that would balance function and aesthetic: highlighting the brand colours for each Pro team.

We knew from their analytics and demographic data that most visitors came from iOS devices, and were young women.

This meant we would concentrate on mobile-first designs. As a large portion of the merch photography was horizontal, I used AI tools (as with example hat photo) to expand the backgrounds to enable us to use the new photoshoots and not compromise image quality. A guide was given to the Marketing team to teach them how to best upload images into Shopify.

Pitching

Design System Work

The team that made the League’s main website had a design system, but the branding for the core organization was different from the pro markets vertical. Inconsistent HEX codes were wide-spread, logo dimensions were often warped, and each new design was slow to spin up. As a part of a separate e-mail marketing initiative (making their insider newsletters), I made a design system I was able to leverage in this project, reducing the time it took me to get started by approximately 20%.

The Design Process

Our goal was to include bright Pro Team colours as much as we could — so we ended up creating component variables and team pages with different team colours (inspired by other sports leagues, but more refined and less “action” and more feminine. We established a colour use system for all teams.

The New Site Results

Take a minute to write an introduction that is short, sweet, and to the point. If you sell something, use this space to describe it in detail and tell us why we should make a purchase. Tap into your creativity. You’ve got this.

In June 2024, Flying Books opened a location at Neverland cafe next to Peter Pan Bistro. A match made in bookish heaven! They have been doing an excellent job with reels and social with a new hire.

About a year and a half later…

I had no stake in that, but we love to see it!